About us
Passionate About Fishing, Committed to Quality
Serendip Fish Hunters is an established retail seafood brand operated by Virk Ilyas Food Enterprise UK Ltd, a company with over 35 years of experience in business, and specialising in the seafood industry since 2017.
Established in 2017, Serendip Fish Hunters was founded with a vision to bring premium-quality, wild-caught seafood to the UK market — fresh, fast, and reliable. Every fish is sourced directly from trusted fishing vessels, processed in our EU-approved facility, and handled with care under strict health and safety protocols.
Our products are packed in a controlled environment using gel ice and crushed ice, then delivered via air freight to ensure maximum freshness upon arrival. All shipments follow full regulatory compliance, with fisheries approval and swift customs clearance.
From wholesale importing and distribution to retail operations, we proudly serve fish shops, retail outlets, and key seafood markets across the UK. Serendip Fish Hunters continues to grow as a trusted name — driven by decades of industry expertise and a commitment to quality in every catch.
About the Founder
Mr. Mohamed Ilyas, who brings over 35 years of experience in business. Since 2017, he has expanded his expertise into the seafood industry, launching Serendip Fish Hunters to serve the UK market with fresh, high-quality seafood imported directly from Sri Lanka and India. Spanning wholesale, retail, and international distribution.
With a deep knowledge of sourcing, processing, logistics, and compliance, Mohamed built a streamlined supply chain that ensures quality and freshness from sea to shelf. His expertise and leadership have helped establish a trusted name in the UK seafood market.
In 2017, he launched Serendip Fish Hunters under Virk Ilyas Food Enterprise UK Ltd, expanding from wholesale into retail with a clear mission: to deliver premium, wild-caught seafood that customers can trust.
